The Nonprofit AI Almanac

Communications and storytelling

Write your website "About us" page

Gives you a clear, human page that explains who you are and why you exist.

Lower risk: public info only — Use information already public or ready to be public.

Please note: This site is only a guide to help people understand. Consult your IT, security and/or privacy department for clarification.

Before you start, gather

Copy [MISSION] word for word from your bylaws or strategic plan. Take [YEAR] and [ORIGIN REASON] from the founder story your board has approved. List [PROGRAMS] as named on your current program list.

Starter prompt

Write an 'About us' page for [ORGANIZATION NAME]. Our mission: [MISSION]. Founded: [YEAR] because [ORIGIN REASON]. What we do: [PROGRAMS]. Who we serve: [COMMUNITY]. Include a short headline, 3 short sections and a closing invitation to get involved. Conversational and clear. Do not add awards, numbers or milestones I did not list; write MISSING INFO instead of guessing.

Paste the prompt into your AI tool first, then replace the placeholders with your own details. Don't use real names of clients or donors.

Open an AI tool

You are leaving this guide. Copy the prompt first, then open a tool. The link goes to the website of the company named on each link, in a new tab. That company's terms and privacy policy apply there. Paste the prompt in, then replace the placeholders with your own details. Don't enter real names or confidential details.

Check the result

Check the founding facts and make sure leadership agrees with how the story is told.

What it might get wrong

A tidy but invented origin story, founders' motives, impact numbers or trusted-by-thousands claims. Programs may also be described more broadly than you actually run them.

Why AI makes things up