Communications and storytelling
Write a press release
Gets the structure and news-style tone right so you can focus on the facts.
Lower risk: public info only — Only include information you intend to publish.
Please note: This site is only a guide to help people understand. Consult your IT, security and/or privacy department for clarification.
Before you start, gather
Take the facts for [NEWS] from the board-approved announcement. Confirm [CITY AND DATE] with your communications lead. Plan for [SPOKESPERSON NAME AND TITLE] to rewrite or approve the drafted quote before release.
Starter prompt
Write a press release for [ORGANIZATION NAME] announcing [NEWS]. Include a headline, a dateline for [CITY AND DATE], a strong first paragraph, a quote from [SPOKESPERSON NAME AND TITLE] that I will approve, background about us, and contact info placeholder [MEDIA CONTACT ROLE]. Keep it under 350 words. Mark the quote DRAFT FOR APPROVAL, and where a fact such as a date or figure is missing, write MISSING INFO instead of guessing.
Paste the prompt into your AI tool first, then replace the placeholders with your own details. Don't use real names of clients or donors.
Open an AI tool
You are leaving this guide. Copy the prompt first, then open a tool. The link goes to the website of the company named on each link, in a new tab. That company's terms and privacy policy apply there. Paste the prompt in, then replace the placeholders with your own details. Don't enter real names or confidential details.
- Open Claude (Anthropic) (opens Anthropic's website in a new tab)
Anthropic documents pre-filled links only for the Claude Desktop app, not for the website, so copy the prompt and paste it in.
- Open ChatGPT (OpenAI) (opens OpenAI's website in a new tab)
OpenAI does not document a link that pre-fills a prompt, so copy the prompt and paste it in.
- Open Gemini (Google) (opens Google's website in a new tab)
Google does not document a link that pre-fills a prompt, so copy the prompt and paste it in.
- Open Grok (SpaceXAI) (opens SpaceXAI's website in a new tab)
SpaceXAI (the company behind Grok) does not document a link that pre-fills a prompt, so copy the prompt and paste it in.
- Open Amazon Bedrock (hosts Llama; needs an AWS account) (opens Amazon Web Services' website in a new tab)
Llama has no chat website of its own, and Meta's own assistant (Meta AI) now runs on a different Meta model. One host is Amazon Bedrock: sign in to AWS, open a playground, and paste the prompt.
- Open Microsoft Copilot (Microsoft) (opens Microsoft's website in a new tab)
Microsoft documents no link that pre-fills a prompt, so copy the prompt and paste it in. The Copilot page shows a Sign in button, and you may need to sign in.
- Open Perplexity (Perplexity AI) (opens Perplexity AI's website in a new tab)
Perplexity documents no link that pre-fills a prompt, so copy the prompt and paste it in.
- Open Mistral Le Chat (Mistral AI) (opens Mistral AI's website in a new tab)
Mistral renamed Le Chat to Vibe, at the same web address. Mistral documents no link that pre-fills a prompt, so copy the prompt and paste it in.
- Givebutter (Givebutter): no website to open from here. Givebutter Magic works inside a Givebutter account; there is no public chat page.
- Grantable (Grantable): no website to open from here. Grantable's AI works inside a Grantable account; there is no public chat page.
Check the result
The quote must be reviewed and approved by the person it is attributed to, and all facts must be verified.
What it might get wrong
A quote that sounds real but was never said by the spokesperson. Background about the organization, such as an invented founding year or award. Words like first or largest that nothing supports.