The Nonprofit AI Almanac

Communications and storytelling

Draft a holding statement for a crisis

Prepares a holding statement (a short, careful first public response) ahead of time so you aren't writing under pressure.

Lower risk: public info only — Write it as a general template; don't paste details of a real incident or anyone involved.

Please note: This site is only a guide to help people understand. Consult your IT, security and/or privacy department for clarification.

Before you start, gather

Set [UPDATE TIMING] with your leadership team's realistic response window. Choose [TYPE OF SITUATION] as a general category. Keep real incident details, names and affected people out of the prompt.

Starter prompt

Draft a short holding statement template for [ORGANIZATION NAME] to use if there is a [TYPE OF SITUATION]. It should acknowledge the issue, express care for those affected, say we are looking into it, and say when we will share more: [UPDATE TIMING]. Do not admit fault or speculate. Include fill-in blanks. Use blanks for every fact about the incident, and write MISSING INFO instead of guessing at causes, numbers or who is responsible.

Paste the prompt into your AI tool first, then replace the placeholders with your own details. Don't use real names of clients or donors.

Open an AI tool

You are leaving this guide. Copy the prompt first, then open a tool. The link goes to the website of the company named on each link, in a new tab. That company's terms and privacy policy apply there. Paste the prompt in, then replace the placeholders with your own details. Don't enter real names or confidential details.

Check the result

Have leadership and counsel review it before you ever need it, especially for data incidents.

What it might get wrong

Calming sentences that quietly admit fault, promise outcomes or say nothing was affected before anyone knows. It can also invent a timeline that [UPDATE TIMING] then contradicts.

Why AI makes things up